Canva
PROJECT SPOTLIGHT
Canva
Creating customized imagery for global coverage
Canva is a graphic design platform used to create social media graphics, presentations, posters, documents, and other visual content pieces with thousands of beautiful layouts. Used and loved by millions of people around the globe, Canva turned to StudioNow for custom imagery to reach their entire audience.
Challenge
Canva’s online design tool lets people all around the world craft graphics such as logos, collages, and invitations, but the team felt its image repository lacked international flair. They wanted to provide users all around the world with photos relevant to them, so they partnered with StudioNow.
Solution
Canva needed imagery for specific countries that represented gaps in its photo coverage— Russia, Mexico, Brazil, Spain, France, Germany, the Philippines, Japan, India, and China. Canva’s creative team was able to build briefs, locate and hire 50 creators already in those countries, and launch projects that were completed within weeks.
StudioNow’s production services team hand-curated the best photos for Canva’s team to use, and Canva received access to a repository of 11,000 on-brand images.
Results
Countries
20
Photographers
50
Content Pieces Produced
11000
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