The well-known firm FWD Insurance of Singapore needed on-brand imagery for a marketing campaign about celebrating life in Asia. Rather than generate all the ideas in-house, FWD’s team wanted to solicit inspiration from photographers in their target market. They turned to Snapwire for help.
Snapwire helped FWD Insurance launch a two-phased approach: First, we launched a general challenge titled “Celebrating Life Across Asia.” After just one week, the team identified a few photographers whose styles offered an intriguing take on FWD’s brand. We hired those photographers to shoot photos for the campaign. From brief to selection, the project took just one week.