How to Use Marketing Content to Close Deals
Historically Sales and Marketing have a sibling rivalry relationship within companies but as businesses move more toward a cohesive Revenue Organization model it has become clearer the synergy that needs to be built between the two teams. One way to overcome this gap is content and a combined sales-marketing editorial calendar.
In this live Q&A you'll learn:
- How to leverage marketing generated content in the Sales cycle.
- Ways to track content ROI as a Revenue Team.
- How to build alignment between Marketing content goals and Sales enablement strategy.
- Why using content builds Sales rapport with opportunities.