Labrada had plenty of material to create great visual content. Still, they found that working with individual freelancers who moved away or became busy on other projects created a real lack of consistency.
Their expanding product lineup required extensive marketing, and Labrada found that working with so many freelancers created a challenging, piecemeal workflow that just wasn’t sustainable. They needed one visual content producer who knew what they wanted, knew how to deliver it, and wouldn’t ever move away.
- Despite Labrada’s success, their in-house team is quite lean, which meant they often didn’t have the designated staff needed to create specific content.
- They had taken to working with freelancers to get the visual content they needed.
- The COVID-19 crisis presented another challenge— limiting Labrada’s ability to offer in-store samples. In place of sampling, they were forced to adapt to a new marketing style and do it rapidly.
- However, before too long, they realized that going over individual creative briefs and scheduling with their team of freelancers took up too much bandwidth. Additionally, coordinating everything with so many different photographers was proving difficult. They needed a more streamlined solution.
This is where Snapwire came in