SkipTheDishes provides an on-demand meal delivery service through their popular app, and mouthwatering photos drive sales. The team needed to source high-quality, on-brand images for thousands of restaurants across Canada for their app and website. These images needed to accurately depict an assortment of restaurant menu items for each restaurant on the platform, while maintaining visual consistency and adhering to brand guidelines.
Snapwire worked closely with SkipTheDishes to create a style guide and onboarding document to brief every photographer on brand guidelines. Then, Snapwire sourced photographers in specific locations all across Canada to photograph menu items efficiently and artistically. The result? SkipTheDishes obtained beautiful, on-brand visuals for the fraction of the cost of a traditional, large-scale production.
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