TAG Heuer’s team felt they needed more relatable lifestyle imagery for their website and social media accounts. The challenge was the team needed on-brand models and photography with the same exceptionally high level of quality as their studio-shot imagery, fast. They approached Snapwire.
The TAG Heuer marketing team identified two products they wanted lifestyle shots for and Snapwire helped them generate a robust style guide that matched the target demographics. Snapwire identified and assigned two top photographers to complete the shoot, each with a different theme and model. The first shoot was nautical-themed with images to attract sporty, stylish women. The second was an urban and office-themed shoot aimed at working men. Together, they produced 200+ visuals and several videos and the TAG Heuer team had access within weeks.
Content Pieces Produced
Weeks Completion Time