Since 1936, Weider has been one of the most recognized brands in the active nutrition industry. Working with Hawke Media, the brand has developed a strong following on Instagram, with a target audience of millenials. But when Hawke Media decided to run an ad campaign targeting an over-60 demographic, they realized they lacked visual content that would resonate with their audience.
Snapwire worked with Hawke Media to create a style guide for the visual concepts they required. Then, we recruited three U.S.-based photographers to execute the desired images, including product shots, in-home shots, and age-appropriate models using the Weider supplements as part of their active lifestyle.
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